In the realm of business, the significance of Goodwill cannot be overstated as a company's value appreciates with a positive reputation. Customers associate the goodwill of a company with its value, making it an essential factor. A trademark, serving as a symbol of goodwill, derives its value from the perception of the public who consistently … Continue reading THE CONUNDRUM OF KEYWORDS : ANALYZING GOOGLE LLC v.MAKEMYTRIP (INDIA) PRIVATE LIMITED AND ORS.
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