INTRODUCTION “With great influence comes great responsibility”. Social media today is a big part of the social fabric. There has been a significant increase in the number of social media influencers since 2020 and with their large following, such influencers holds a very strong social media presence and their remarks and comments about anything can create a huge impact. There has been a shift … Continue reading Navigating Responsibility and Accountability in Social Media Marketing
The Legal Boundaries of Advertising: Puffery, Disparagement, and Comparative Advertising”
The Legal Boundaries of Advertising: Puffery, Disparagement, and Comparative Advertising" INTRODUCTION In 2025, the world of advertising is marked by fierce competition, where brands constantly vie for consumer attention. In this race, the delicate boundary between puffery and product disparagement often becomes blurred, sparking frequent controversies. Advertising is an important factor for a products future … Continue reading The Legal Boundaries of Advertising: Puffery, Disparagement, and Comparative Advertising”
DUCTUS EDGE 