MERELY SIMILARITY IN IMAGE IS TRADEMARK INFRINGEMENT ?: FEVICOL CASE

Introduction:  Plaintiff[1] has been producing and selling adhesives since 1969.  The plaintiff asserts that it conducts business not only in India but also in North America, South America, the Middle East, Africa, and Asia. The trademarks and service marks of the plaintiff, includes HEATX, FEVICOL, LW+, LW, DR. FIXIT, and an artistic representation of two elephants pulling in … Continue reading MERELY SIMILARITY IN IMAGE IS TRADEMARK INFRINGEMENT ?: FEVICOL CASE